While researching an article for one of our longest-standing advertisers last week, I was inadvertently reminded how far the Helston Advertiser has also progressed over the last two decades.
South West Garage Doors recently celebrated a landmark 20th anniversary so I spent time putting together a collage of their previous adverts to highlight how the company has grown. With its own long history, The Helston Advertiser is also close behind with 19 successful years of trading under its belt, a feat of which I feel extremely proud.
Flicking through the pages of our first newspaper, it was heart-warming to see that all of the businesses advertising with us back then still remain loyal customers today – and also good friends.
Our first edition hit local homes and shops in April 2000 and contained 16 black and white pages with a few words highlighted in red here and there. The fledgling paper was printed and distributed just once a month during our first year of trading. Today we print between 32 and 40 full colour pages every week and are still heavily distributed door to door, with 10,000 copies delivered to homes in Helston and the surrounding area along with dozens of local outlets. The Helston Advertiser is now also available digitally via the leading online magazine and newspaper platform issuu.com (https://issuu.com/helston-advertiser). Furthermore, our website helstonadvertiser.co.uk also offers all our current and historical articles as well as links to regular events in the local area and is backed up by our popular Facebook page online.
Over the years the title has kept current and appealing with several design updates to help give readers the information they want, how they want it. Like many local papers across the country we face new challenges as habits change with other digital and social media platforms making it easier for people to connect. However, according to research commissioned by the News Media Association, local newspapers are three times more trusted for news and information than social media platforms. The survey found that seventy-four per cent of people trust information they read in their local newspaper, whereas only 22 per cent trust local news they read on social media.
With this in mind, The Helston Advertiser is committed to ensuring that our customers and readers can access an extensive range of trusted information on local products, services and events in the most effective way possible. And as part of this ongoing commitment, we would like to ask for your help with some market research to better understand your experience as a reader or advertiser. Our aim is to invest in our digital presence even further in the coming years, yet before we do, I am keen to know your thoughts on what we are doing well, what we need to improve and what we need to do to continue being valuable to you. Your views will help us shape and plan our future strategy and could make a big difference to the local impact of our work.
Please feel free to comment on this post on our Facebook page, or get in touch directly at firstname.lastname@example.org. Thank you.