Celebrating 15 years the Frugi way

Award-winning organic cotton childrenswear brand, Frugi, is celebrating 15 years of ethical trading by launching an online mini-series highlighting its organic cotton production in India.

15 years of Frugi takes viewers on a ‘behind the scenes’ journey to India to visit organic cotton farmers, tailors and factories. The series brings to life the Frugi supply chain, which is certified by the Global Organic Textile Standards and regarded as the highest in social and environmental standards.

Frugi CEO Hugo Adams, who joined the business in August last year, said: “Lucy and Kurt created a business 15 years ago that has seen exceptional growth year-on-year because they stuck to their beliefs of strong ethical and environmental values.

“The India series is a unique view into how Frugi clothing is created. Sharing our production journey with Frugi fans worldwide reminds them we strive to be honest, ethical and transparent in everything we do… having fun along the way of course.”

To view the 15 Years of Frugi video, visit welovefrugi.com/15-years.

Leave a Reply